On a recent trip to Egypt, Joseph Ford photographed this waterpark on the Red Sea coast. Itsarchitecture draws inspiration from Ricardo Bofill’s “La Muralla Roja”, a Spanish apartment complex celebrated for its vibrant colours and geometric forms, itself influenced by traditional North African casbahs. The series has won or been nominated for several awards including Art Directors Club New York 2025, D&AD 2025, Applied Arts, Canada – 2025, Association of Photographers 2024, Trieste Photo Days, Italy – 2024 and the Spotlight Awards – 2024.
Joseph’s pictures emphasise geometry, colour contrasts, and human presence, using angles that make the architecture appear almost abstract. Occasional human figures add scale, reinforcing the space’s surreal quality. By capturing the architectural interplay between the historic references and this modern construction, Joseph highlights the cyclical nature of design, where contemporary structures re-contextualise historical aesthetics.
Joseph’s personal work has won him numerous awards and has inspired films and campaigns for LVMH, Missoni, Lacoste and many others. His work concentrates on people and optical illusions. It is held in various private collections and in the permanent collections of the Hamburg Art and Design Museum, the Musée d’Art Urbain & Street Art in France and the Photography Museum of Lishui, China. His work has been exhibited as part of numerous festivals, including Les Rencontres de la Photographie d’Arles, Zürich Aufsehen Festival, Andorra Land Art Biennale, Trieste Photo Days and the Lishui Photography Festival.
